室内步行街是商业人气的发动机和聚集点,是联系主力店的灵魂和纽带,据统计,其商业“坪效”是普通主力店的两倍以上,所以室内步行街是平面设计的重中之重。
The indoor pedestrian street is the engine and gathering point of commercial popularity, and the soul and link to the main stores. According to statistics, its commercial "Ping effect" is more than twice that of ordinary main stores, so the indoor pedestrian street is the top priority of graphic design.
1、合理长度标准
1. Reasonable length standard
经过多年发展经验总结、结合国内外众多案例研究,万达广场室内步行街合理长度确定为280—350米,层数3—4层,面积4万平方米左右(以10万平方米万达广场为例)。
After years of development experience summary, combined with many case studies at home and abroad, the reasonable length of Wanda Plaza indoor pedestrian street is determined to be 280-350 meters, with 3-4 floors and an area of about 40000 square meters (take 100000 square meters of Wanda Plaza as an example).
步行街太短、层数太少则商铺多样性不够,租赁比低;步行街太长、层数太多则增加顾客疲劳感。
If the pedestrian street is too short and the number of floors is too few, the diversity of shops is not enough and the rental ratio is low; if the pedestrian street is too long and the number of floors is too many, the customer fatigue will be increased.
2、入口设计要求
2. Entrance design requirements
室内步行街的出入口是万达广场的主要出入口,是购物人流的主要集散地,一定要保持空间畅通。
The entrance and exit of the indoor pedestrian street is the main entrance and exit of Wanda Plaza, and it is the main distribution center of shopping flow. We must keep the space unblocked.
超市因为人流量大,入口经常设置在室内步行街的一个口部。
Because of the large flow of people, the entrance of the supermarket is often set at an entrance of the indoor pedestrian street.
为避免超市购物人流与其他购物人流出现过度交叉,所以超市前区需要留有足够的空间,并设计路线进入步行街后即转入地下超市,中间不宜间隔商铺,以免影响其他购物人流。
In order to avoid excessive cross between the supermarket shopping flow and other shopping flow, the front area of the supermarket needs to leave enough space, and the route should be designed to turn into the underground supermarket after entering the pedestrian street, and the shops should not be separated in the middle, so as not to affect other shopping flow.
另外一个室内步行街入口附近一般布置娱乐楼的客梯及夜间通道,是考虑到娱乐楼营业时间与其他业态不同,顾客在室内步行街闭店后能顺利地进出娱乐业态。
In addition, the elevator and night passage of the entertainment building are generally arranged near the entrance of an indoor pedestrian street. Considering that the business hours of the entertainment building are different from other formats, customers can enter and leave the entertainment formats smoothly after the indoor pedestrian street is closed.